George Watson

With over three decades of experience in the industry, George brings a wealth of knowledge and experience in client services and operations to the firm. He is committed to enhancing the client experience and mentoring his team to achieve the same high standards.

As Director of Operations, George is responsible for the operations division and team. He oversees the development and maintenance of processes and procedures to drive accuracy and efficiency within the firm, collaborates closely on compliance matters, and supervises operations and trading processes. George also manages the onboarding and offboarding of investment strategies, communicates with third-party managers, and collaborates directly with all departments of the firm. He is dedicated to ensuring that departments within the firm collaborate on decisions and work cohesively toward client success.

George joined Sendero^® in 2012 as an Assistant Operations Manager. He was later promoted to Operations Manager before being elevated to Director of Operations in 2025.