Generation Memories of the Land
with Tina Yturria Buford
Tina Yturria Buford’s family has held its South Texas ranch land since 1858. Six generations later, she helps run the H. Yturria Land and Cattle Company alongside her sister while also serving as Director of Strategic Partnerships for the East Foundation. She was the first woman to lead the Texas Wildlife Association, and she serves on the Texas State Soil and Water Conservation Board and the board of Texan by Nature.
Host Liz Crawford talks with Tina about what has helped her family keep its land largely intact for more than 160 years, the moment it nearly didn’t hold, and how a family makes decisions as ownership expands across generations. They explore two different approaches to preserving land across generations: a family passing land to its heirs, and the East Foundation, where Robert East’s ranch became a foundation designed to hold the land in perpetuity. Tina also explains the thinking behind the East Foundation’s “Behind the Gates” program, what the Yturria family discussed before putting the Yturria name on a consumer brand, and how she talks with her sons about where the land fits in their lives.
Learn more:
Yturria Ranch Mercantile: https://shophyturria.com/
The East Foundation: Homepage – East Foundation
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